Transpromo Printing — The Message Is the Medium

There is a compelling financial case to be made for tranpromo, to be sure. As with incorporating variable data into direct mail, though, presenting even what would seem to be a no-brainer ROI far from guarantees that a prospective user will, or can, buy into the concept.

Adding a promotional/marketing component to data-intensive, transactional documents or statements, can be thought of as the mirror image of exploiting customer databases and variable data printing capabilities to enhance the marketing in direct mail. It brings similar business potential and all the same challenges, plus some more.