Transpromo Printing — The Message Is the Medium

Nothing says that transpromo printing can’t be done on the black-and-white and spot color digital printers that produce the vast majority of these pages. There’s no question that color does sell, though.

The latest generation of high-volume, color ink-jet printing devices are being positioned by the vendors as enabling this application because of their speed, resolution and cost per page. Océ North America, Kodak, InfoPrint Solutions, Screen (USA) and Agfa Graphics have commercialized solutions they’ve been actively selling, and HP is also targeting the transpromo sector with its soon-to-be-released ink-jet web press. RISO sees its entry-level ink-jet printer as suited to this application, as well.