Transpromo Printing — The Message Is the Medium

Outsourcing pilot transpromo programs, while building sufficient volume to justify investing in a color press, is a much lower risk way to enter the market. Also, the ROI benefits of segmenting the target audience by customer value, and investing more in the group that accounts for the most revenue, is another lesson learned in selling data-driven marketing programs. Platinum credit card holders, fliers in the highest airline mileage category and the like may warrant employing higher production values, also potentially through outsourcing, in the communications sent to them. Once marketers get involved with these documents, production quality demands are only going to increase.