TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center

There is considerable buzz around the notion of “TransPromo” lately—the concept of customizing common transactional documents like bills, statements and other customer correspondence with personalized messaging aimed at wooing existing customers. Additionally, the proliferation of smart phones means that TransPromo can easily include QR codes that enable customers to immediately reply and act upon offers. Experts extol the virtues of this one-to-one marketing approach and tout the value of documents that capitalize on knowledge collected about customers. By including relevant and personalized marketing content, monthly statements can rise above the din of competitive messages and transform into a beneficial marketing vehicle.