TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center
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Ease of Use
A successful TransPromo strategy is not just about the technology. It is also about how to effectively use it to reach marketing goals. If systems are difficult to use and require constant technical support, the marketing vision is left in the hands of IT programmers who often lack the necessary design or marketing expertise to make a TransPromo strategy a success. This hands-off approach suffers from mismatched expectations in terms of document performance, project deliverables and progress milestones. Additionally, personnel reductions and competing need for technical support often put document systems initiatives at the bottom end of the IT to-do list.
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- Quark Inc.
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