TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center

Thoughtful Integration with Customer Data
The paths between operations and marketing rarely cross. As a result, the biggest barrier to a meaningful TransPromo strategy is not the technology, but rather the different priorities and competing agendas found across an organization. The key to gaining real benefit with TransPromo is found in the processes and strategies. Without a holistic process-oriented approach to TransPromo companies often miss the mark. For example, marketing departments look to build revenue and ensure that customer experience is high while print/mail operations concentrate on keeping a lid on rising production costs and managing ever-tightening budgets. IT departments concentrate on the complexities of data processing while finance departments care about getting bills paid quickly to ensure positive cash flow and organizational profitability. This disconnect can quickly kill even the most well intended TransPromo initiative.