TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center

Disparate data systems and technological incompatibilities used to be the biggest barrier to optimizing the performance of transactional documents. By attending to the process overall, and not just the technology, companies can leverage the relationships between marketing, data and operations and turn transactional documents from a cost center to a revenue center. This means more than just putting variable messages on the page. Now, organizations have the ability to drive the right message to the right customer based on the data that already exists on the customer document itself and/or in your CRM system. In keeping with the intent of TransPromo, this means delivering meaningful and valuable information and offers to customers. As the number of tech-savvy customers with smart phones grows, it also means using QR codes to drive them directly to highly relevant offers on personalized web pages.