TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center

Despite the surge in online communications and social networking, research indicates the majority of customers prefer to receive marketing messages via their bills and statements as opposed to other channels like e-mail and direct mail advertising. Companies can benefit by revising the notion that transactional documents are solely a vehicle to get paid. Instead they should regard bills and statements as a vehicle to bolster revenue through a channel that customers trust and expect.