TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center

Cost
Many organizations have hesitated to adopt a TransPromo strategy due to prohibitively expensive implementation costs, time to implement and disruption of existing production processes. Most enterprise solutions typically require several months to over a year to implement. Moreover, the costs and effort associated with reprogramming print applications to include specific marketing messages for specific customers is prohibitive, in many cases reaching into the millions of dollars. This is a roadblock for organizations actively striving to build an infrastructure designed for maximum flexibility to meet competitive offers head on, or to cross-sell and up-sell to existing customers. They simply cannot justify the expense and effort of a massive IT project. With most organizations rationalizing their projects in terms of payback (months) or ROI (%), lengthy and expensive TransPromo initiatives often will not make the cut.