TransPromo Has Come Into Its Own, Notes Océ Expert at TransPromo Summit Session

Broadhurst pointed to Direct Group as a leading example of successful and innovative TransPromo initiatives. "Direct Group leverages the latest technologies – including new Océ inkjet variable MICR printing capabilities – that allow marketers to fully capitalize on the potential of TransPromo marketing." Océ is the only provider of integrated MICR printing on a full color, high volume production inkjet system. Océ printers help Direct Group ensure the timeliness of each TransPromo message’s arrival. Companies benefit from one start-to-finish workflow for any type of variable TransPromo communication, and from platform upgradability to support an ongoing role in the TransPromo opportunity. Océ also offers professional services to help customers make the transition to TransPromo communications.