TransPromo Has Come Into Its Own, Notes Océ Expert at TransPromo Summit Session

"Cross-selling through statements and other transactional documents represents one of the most promising areas of growth in our industry today," said Don McKenzie. "In addition, the ability to use full-color, variable, highly personalized images in TransPromo marketing drives significantly higher response rates, while at the same time lowering postal and production costs. Many of our clients are seizing on this opportunity to create more timely and relevant campaigns that increase their ROI."