TransPromo Printing — Making a Strong Statement

IN THIS age of buzzword bingo and the “go big or don’t go at all” extreme lifestyle, it’s understandable that the printing industry should continue to see a string of next big things. Ultimately, market realities and technology considerations have tempered at least the pace of each of the predicted revolutions, starting with digital printing, then the dotcom gold rush, one-to-one marketing, JDF and now transpromotional (transpromo) printing.