TransPromo Printing — Making a Strong Statement

“These companies are more interested in using color and good design. They’re also more likely to be using a print stream (PCL or PostScript) that the direct mail printer is already handling,” notes the transpromo market evangelist.

Partnering Expertise

There may also be potential for a graphic arts printer to contribute its expertise to the implementation of a transpromo program, even if it doesn’t handle the output. A direct mailer can contribute color, design and marketing expertise, while the transaction printer deals with the data and security. “I have seen two companies marry their services and work in partnership, but they may need to present themselves as a single source to the customer,” according to McGrew.