TransPromo Printing — Making a Strong Statement

Even given her role as an evangelist, McGrew falls into the more conservative camp in terms of the transpromo adoption rate. She sees the shift to producing “communication documents” potentially taking 10 to 15 years to become the norm. If a company doesn’t have the required infrastructure—including data mining, digital asset management and color expertise—implementation cycles can jump from the typical 12 months up to 24 to 36 months, McGrew adds.