TransPromo Printing — Making a Strong Statement
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Mark Smith
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That transpromo represents a significant business opportunity is not in question, although there are differences of opinion about how fast the market will develop. On the bullish side, the InfoTrends Inc. research firm, based in Weymouth, MA, is projecting annual digital color transpromo printing volumes to balloon up to 21.8 billion impressions in 2010, from 1.6 billion in 2006, for a 91 percent compound annual growth rate.
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