TransPromo Printing — Making a Strong Statement

K/P offers another production option that is easier to implement, but Middleton contends it still qualifies as transpromo. Using the Exstream Dialogue software, it can run out statements that contain a two-dimensional barcode and then load them into the plant’s 10-bin intelligent inserter. That machine reads the barcode to direct the insertion of versioned brochures into the envelope, along with the statement, based on selected criteria and data elements.