TransPromo Printing — Making a Strong Statement

On the supplier side, Bax points out that variable information printing solutions designed for “promotional” pieces may be able to execute smaller, less complex transpromo projects, but specialized software is needed to handle the transactional data volumes and mailing requirements of higher-end programs. “As these projects become larger and more complicated, companies will need to look at bolstering their IT infrastructure—people, software and hardware,” he says.