TransPromo Printing — Making a Strong Statement

Factors seen contributing to this boom include:

• very high open rates for this type of mail;

• postage savings from combining pieces;

• reports of high response rates and ROIs from early adopters; and

• the potential for “Do Not Mail” legislation to restrict other direct mail marketing vehicles.

What’s less clear is how many commercial/digital printers are in a position to compete in this market. The answer depends on how narrowly or broadly one defines transpromotional printing.