TransPromo Printing — Making a Strong Statement

Bills and statements are the traditional definition of transactional documents, but the concept of transpromo is being extended to a wider range of applications that don’t all involve selling. This is an important development for “graphic arts” printers because the early examples cited to make the business case have chiefly come from the financial and healthcare arenas. Stringent security requirements and data handling demands work against a new player trying to dislodge entrenched suppliers.