TransPromo Printing — Making a Strong Statement
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Mark Smith
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Government Mail
Bills and notices mailed by government entities are a special case because they’re not for-profit marketers. Their potential interest mainly will stem from a desire to cut costs.
Alternatively, a government entity may be interested in adding public service announcements (PSAs) or educational messaging components to their official documents to cost-effectively achieve a broader mission. Conservation tips and watering restrictions could be included on a municipal water bill, for example. This approach can be taken by other users, as well, such as a health insurer adding personalized wellness information to its statements.
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