Transpromo Use Among B2B Firms Growing, Finds Pitney Bowes Survey

STAMFORD, CT—Oct. 06, 2010—According to a survey from Pitney Bowes Inc., the use of transpromo among business-to-business (B2B) firms is on the rise. Pitney Bowes surveyed more than 4,000 B2B companies in the United States, United Kingdom, France and Germany. In the United States, 31 percent of B2B firms surveyed reported that they have put personalized messages on bills, statements and customer service communications. In Europe, the figure is a bit higher at 34 percent.