Transpromo Use Among B2B Firms Growing, Finds Pitney Bowes Survey

“Direct mail continues to be one of the most powerful tools in the multichannel mix,” said Ramesh Ratan, president of Pitney Bowes Document Messaging Technologies. “An invoice, or any transactional document, is a highly relevant channel that connects with B2B customers. In the broad mix of customer communications management, transpromo plays a lead role in starting customer conversations.”