Transpromo Use Among B2B Firms Growing, Finds Pitney Bowes Survey

A white paper based on the survey—"Transpromo Takes Off for B2B Communications"—is available free for download and is the first in a series of reports from Pitney Bowes focusing on B2B marketing in the United States and Europe.

At a time when every business is under pressure to generate revenue, B2B transpromo creates opportunity to increase marketing productivity through cross-selling. For example, a telecommunications invoice for VOIP phone service might also deliver a message about videoconferencing capabilities. The transpromo message might even promote services from an alliance firm. For example, a bill for air conditioning repair work might also advertise electrician services from another B2B company.