Transpromo Use Among B2B Firms Growing, Finds Pitney Bowes Survey

The transactional document is an especially appealing medium for promotional messages because it is so trusted, according to Ratan. He cited a 2008 InfoTrends study that revealed that recipients concentrate on transactional documents on average for 2-3 minutes, with 20 percent studying these documents for five minutes or more. Transactional documents are also retained longer than other documents.