TransPromo Special Report — A Concept Whose Time Has Come

WHILE SERVICE bureaus and data centers will tell you that the concept of TransPromo (putting a marketing message on a statement) has been around for decades, there has been a sudden surge of interest in stepping up its use. During 2006, TransPromo full-color digital output represented only 1.62 billion equivalent images in North America. This is a very small base, but InfoTrends expects this output to experience a CAGR (compound annual growth rate) of 91 percent to reach 21.72 billion images by 2010.