TransPromo Special Report — A Concept Whose Time Has Come

Unfortunately, conventional methods of communication can make it difficult to determine which messages actually get through. Since 95 percent of transaction documents are opened and read, they provide an excellent vehicle for reaching customers with other types of messages.

The drive for ROI: The CMO Council publishes an annual marketing outlook report that surveys CMOs (chief marketing officers). Of the 825 executives surveyed, quantifying and measuring the value of marketing programs and investments was reported as the top challenge in 2008 by 53 percent of respondents. Marketers are seeking measurable media.