TransPromo Special Report — A Concept Whose Time Has Come

Advances in technology: The technologies available in the marketplace today facilitate TransPromo communications. Advances in digital color open the door for organizations to affordably merge those must-read statements and notifications with full-color, attention-grabbing, marketing messages.

A number of new products are being announced at Drupa with unparalleled levels of performance. Xeikon is taking its high-quality toner technology to speeds of 244 ppm. The Xerox 490/980 operates at speeds of up to 986 ppm. Océ, HP, Kodak and InfoPrint Solutions have high-speed ink-jet devices that generate anywhere from 900 to 2,600 impressions per minute. While the capital acquisition cost for some of these devices is high, operating cost per impression can be less than $.02.