TransPromo Special Report — A Concept Whose Time Has Come

What’s more, advances in software tools make it easy to design and implement complex, personalized communications applications with a full range of data handling, layout, graphical workflow, color management, content collaboration, approval, and proofing and message management capabilities.

Beyond e-bill presentment options, companies are working to make transaction documents true multi-channel communications vehicles with relevant offers linked to personalized URLs and landing pages. Mobile technology combined with Quick Response (QR) codes (see sidebar) is a significant advance in transforming transaction documents into true multichannel communication vehicles.