TransPromo Special Report — A Concept Whose Time Has Come
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The right time: Marketing departments at companies in various industry sectors (i.e., banking, insurance, financial services, retail) recognize the crucial role that the timing of an offer plays in its success.
The right channel: Marketers need to build a repository that identifies which customer is more likely to respond via a specific channel. Messaging should be consistent and coordinated across print, online media and call centers.
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- Places:
- North America
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