TransPromo Special Report — Learning from Those Who Know

Personix addressed these issues by acquiring the St. Louis-based Jerome Group in 2006. It has an in-house advertising agency and a full-service direct marketing solution, including data analytics and data enhancement.

While toner-based, full-color technology has been available for years, Personix’s view was that it was only cost-effective for niche applications. Ink-jet technology is changing the economics.