TransPromo Special Report — Learning from Those Who Know

Measurement and Metrics

One of the most important ingredients for TransPromo is measurement. According to Mathis, “Personalized URLs are used not only to measure performance, but to generate leads. It is about relevant personalization, great creative and an intriguing offer. And let’s not forget that clients are also asking for user-specific dashboards and API-based tools that can be integrated with their workflows.”