Transpromotional Printing — Printing that Fills the Bill

Color demands can vary depending on the transpromo application (purpose, revenue potential, etc.) and company, Andrews explains. It makes sense to adjust production values based on segments within the same customer database.

Higher quality, full color digital printing (Xerox iGen3 in Donnelley’s case) and better paper can be used to produce pieces for top tier (highest value) customers, Andrews says. Mixing in ink-jet color may be acceptable for the middle tier, and lowest-tier pieces can be produced entirely by that process.