Transpromotional Printing — Printing that Fills the Bill

The choice of production vehicle can have design considerations, such as aqueous ink-jet printing not supporting the same amount of color coverage as toner. It’s not a case of simply doing the existing piece in color, since design changes may be warranted to keep costs down, Andrews points out.

An alternative way of thinking about transpromo color is to break it down into three levels—full, anywhere and select, in declining order of cost, says Cheryl Kananowicz, vice president, sales and corporate communications, DST Output, El Dorado Hills, CA. It’s different from offset color, so clients need to be educated on the application and production of digital color, she contends. “The designer needs to be aligned with the (service provider’s) manufacturing team.”