Transpromotional Printing — Printing that Fills the Bill

Follow the Money

Speaking from experience, Harry Stephens, president and CEO of Datamatx in Atlanta, says it’s important for service providers to get a prospect’s IT and marketing people together at the same table when making a presentation. “You can get knocked out of the running by IT for $.005 a page, so you need the budget that marketing can bring to a project,” he explains.