Transpromotional Printing — Printing that Fills the Bill

Stephens says its important to start with a program that will succeed in order to get buy-in and counter the mindset of keeping statement costs to the absolute bare minimum.

As a data center and transactional segment evangelist at Eastman Kodak, Pat McGrew is an advocate at large for the transpromo market segment and not just Kodak’s efforts. She points out that the traditional statement was never actually designed in the true sense.