Transpromotional Printing — Printing that Fills the Bill

While the demand side of the equation is decidedly positive, there are challenges facing commercial printers when it comes to being players on the supply side. There already is an infrastructure in place for production of traditional bills and statements, although just with good-enough print quality and not in full color. Since executing a piece requires mailing, database and variable data services, companies in those areas of the business are also sizing up the opportunity.