Trekk Cross-Media, NewPage Take Gold in Marcom Awards

Trekk developed personalized print and digital communications and personalized URLs to provide a relevant, one-to-one experience for each recipient. Targeted print and banner ads offer a compelling call to action that sends potential customers to a promotional microsite at www.NewPageGiveaway.com. There, catalogers, retailers and magazine publishers can enter to win $100,000 in print services. Not only does the ongoing program support the printing and publishing industries, but also gives the winner an opportunity to increase their reach with print communications.