Trend Offset Expands into Florida

"We've combined the culture of coldset and heatset into the same plants, which is not the area into which most printers want to go," notes Sweetman. "It's not as sexy to sell newsprint as it is to sell enamel printing. The client base is somewhat unique."

Sweetman had a visiting competitor try to convince him that heatset and coldset do not fit under the same roof. Sweetman kindly explained to the printer that not only has it worked at the Los Alamitos facility, it has been replicated and perfected at its Carrollton, TX, plant and now at the Jacksonville, FL, facility.