TREND OFFSET PRINTING -- An Upward Trend

Trend Offset cut its teeth as a retail insert printer but, as it bolstered its bindery lines and word spread that the company performed both heatset and new high-speed, high-quality coldset web printing, it gravitated toward weekly, bi-weekly and monthly publications. Such freebie non-subscriber, pure-revenue publications for automotive, housing, travel and hotel niches became the company's largest market category. Trend still manufactures retail work, telephone directories and high-end enamel catalogs, and is a direct mail/marriage mail printer. The company also produces substantial GPO and state printing.