TREND OFFSET PRINTING -- An Upward Trend

Creation Pipeline

"We look at printing sales and customer benefits and examine the pipeline from the creation of the concept, building of the editorial or the advertising, through the buying of the paper, data communication of titles, the imaging of a client concept onto plate, and the printing, binding and ink-jet or newsstand distribution, to the reader," Sweetman remarks. "We've looked to close the gap in the time and cost pipeline for the client. What's really thrust our growth was the fact that we were closing these gaps for so many customers. It's a huge benefit for our publisher clients to be able to save one or two days in their production cycles because of our three plant locations and replicated technology."