GRAPH EXPO 2006: Binding & Finishing — Binding Agreements

Standard Finishing Systems relishes the opportunity to build upon its existing relationships at Graph Expo. When it comes to charting new waters, notes Mark Hunt, marketing manager, a mapped out strategy is the most effective. Quality, not quantity, dictates how well the company might fare.

“We try to pre-arrange appointments with key individuals to make sure we spend focused time with them at the show,” Hunt noted. “Our goal is to have meaningful discussions with the 500 or so customers we really need to see. This is a more important measure of success for us than whether 30,000 or 40,000 people attended the show.”