GRAPH EXPO 2006: Binding & Finishing — Binding Agreements

One trend Pasquariello saw was a willingness of potential customers to forsake their projected Chicago spending in favor of automation. “Buyers see something with a lot of automation on it, costing twice as much as they were looking to buy, but they’ll still walk out of here with it,” he said. “People now see the value and the ROI they can get. It’s mainly because postpress has taken a quantum leap to full-blown automation.”