GRAPH EXPO 2006: Binding & Finishing — Binding Agreements

“We met with a lot of new people, and a significant number of customers came in and inquired about our machines,” Peterson revealed. “Last year was our best show, but this year is as good, if not better.”

The flow of customers and would-be customers is a two-way street. Hank Brandtjen, president of Brandtjen & Kluge, notes that it’s important for the company to stay on top of existing customers, given the availability of competitive wares, while at the same time taking advantage of the opportunity to lure prospects away from their current vendors. Then there are those visitors for whom Graph Expo is a fact-finding expedition, and it’s important for Brandtjen’s company to inform the masses.