GRAPH EXPO 2006: Binding & Finishing — Binding Agreements

The 2006 edition of Graph Expo and Converting Expo proved ridiculously successful across the board. Out of about 30 postpress manufacturers and suppliers polled, only one major company groused about not enjoying a banner performance.

Yes, finishing the deal at McCormick Place and ringing the proverbial sales bell looks good on post-show press releases, but Chicago is not always an end to the means. A Graph Expo booth serves many purposes and, at show’s end, signed contracts may not be an accurate measure of a successful exhibition.