GRAPH EXPO 2006: Binding & Finishing — Binding Agreements

“The number one goal is to obtain new customers and lead generation,” remarked Theresa DiCanio, marketing communications specialist. “It’s a nice way to increase awareness with existing customers. There’s a lot of quality competition out there, so we try to reinforce the Videojet brand.”

Videojet promoted its BX6000 series of binary array ink-jet printers, holding an additional booth in the Mailing & Fulfillment Center. DiCanio also stressed the importance of forging partnerships with other manufacturers to create more rounded solutions. With the increasing complexity in the addressing and printing arena, Videojet “wants to show we have the partners to get the job done,” DiCanio said.