Trevecca Nazarene Brings Print Back In-House for Big Results
Cost savings & higher margins
Trevecca Print Services invested in a Xerox (Booth 1302) Color 1000i digital press driven by an EFI (Booth 2302) Fiery digital front end (DFE) and EFI Digital StoreFront web-to-print and eCommerce software. This gave them digital printing capabilities, online ordering, and the ability to print in gold, silver, and clear. It also provided the means to bring high-quality, color jobs in-house. Huebscher identified the university’s marketing department as a key user of these types of materials, and that department soon became her number one client.
Changing the perception of the in-plant being expensive and low quality—and getting students and staff to use the Digital StoreFront web ordering portal—required planning. The operation rolled out its new website during the summer of 2016. Huebscher and her team trained key administrators, tailoring these sessions to each department, and engaged administrators as champions. Huebscher used the same strategy with the students. She first trained the campus residential directors and residential assistants, who then rolled the system out to the students.
The biggest challenge, however, was that Huebscher needed to learn how to run a printing operation and promote her new capabilities. She reached out to local printers, and continues to use many of these shops to provide finishing and other work she can’t do in-house. She learned that different printers have various strengths and weaknesses, and work together to handle customers’ work. In fact, their first gold and silver work came from outside the university to support a local commercial printer, since Trevecca Print Services is the only location in Nashville with that capability.
