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50% volume growth
The bottom-line results have been remarkable. “Our web storefront helped us grow our volume by at least 50%,” Huebscher says. ”
The-plant operation has also altered the way the marketing department works. “I’m involved with the project all the way from conception to when we hand them the product,” explains Huebscher. “It makes us look like a team.”
It also has had a significant financial impact on the university. “We saved hundreds of thousands of dollars when we brought the print shop on campus with the Xerox digital press, our EFI Digital StoreFront, and our move under marketing. It was a huge win for the university.”
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