Tri-State--Reinvent and Refocus

"We looked at what the big printers were doing and realized there wasn't a place for the independent author. This is because large book printers are looking for volume and steady customers—a publisher that will provide them with multiple titles," Campagna explains. "We asked: 'Who's taking care of the author who will write two books in his lifetime? Who's showing him the steps and making it affordable for him?' We put together a guide book that walks them through the process, and nobody else does that. This way, they can see what their finished product is going to look like, and it actually walks them through the entire process."