Tribune Direct Looks to Expand Its Capabilities with Kodak Prosper Press

“Our clients are utilizing transaction-level data along with traditional RFM (Recency, Frequency, Monetary), demographic and lifestyle models to drive a more targeted one-to-one communications strategy,” said Tim Klunder, Vice President of Sales and Client Relations, Tribune Direct. “The Prosper press helps us to meet client needs by offering high quality, lower cost personalized print solutions in ways that were not possible before. With the Prosper press, fully personalized marketing campaigns are available to clients in ways that are consistent with today’s economic realities and the pressure to improve returns on marketing investments.”