Tribune Direct : The Magic of Technology

There is an old baseball adage aimed at underachievers who have high opinions of themselves: It is said of those people that they are born on third base, yet believe they hit a triple. But, not everyone takes good fortune for granted.

Case in point is Tribune Direct, the direct mail printing offshoot of the Chicago Tribune Media Group, perhaps best known for its venerable Chicago Tribune newspaper. It has been a fixture of the Windy City for more than 160 years. And while Tribune Co. formerly owned the Chicago Cubs, its direct mail progeny is anything but a petulant braggart riding its parent’s coattails into third base. Tribune Direct may be a fortunate 20-year-old son, but “he” doesn’t boast a sense of entitlement.